Jim Goetz is President of the Canadian Beverage Association (CBA). Prior to becoming president, Jim served as the Association’s Vice President, Government Affairs. He oversees all aspects of outreach on a wide variety of files including recycling, labelling, ingredient safety, marketing, taxation and sales.
In addition to being CBA President, Jim is also Board Chairman of the Canadian Beverage Container Recycling Association, an industry-led Extended Processor Responsibility organization; is a board member of Encorp Pacific, a provincial product stewardship corporation; and previously served as President of the International Council of Beverages Associations.
Prior to joining the Canadian Beverage Association, Jim held the position of Vice President, Provincial Affairs with Food and Consumer Products of Canada where he oversaw political outreach and advocacy for the Canadian food and beverage industry.
A seasoned veteran of Canadian politics, Jim previously worked as Senior Special Advisor – Ontario to Prime Minister Paul Martin, where he represented the Prime Minister’s Office with Ontario Members of Parliament and Cabinet. He advised and led stakeholder outreach for several large resource development and industrial projects in the province. Jim served the Government of Canada as a Senior Communications Advisor to the Treasury Board and the Privy Council Office, and managed several successful political campaigns at both the local and provincial level.
Jim holds an Honours Bachelor Degree in Political Science from Wilfrid Laurier University and a postgraduate certificate from Moscow State University.
Anthony van Heyningen
Senior Director, Research & Policy
As the Senior Director, Research and Policy at the Canadian Beverage Association, Anthony focuses on federal and provincial government regulations in the Food, Health and Environment portfolios and is responsible for providing policy leadership to the Association across all of its activities.
In his 25 years with CBA, Anthony has represented the Association on the International Council of Beverages Associations, has been a Board Director for both Waste Diversion Ontario and Encorp Pacific (British Columbia), and was a member of the CCME’s National Packaging Task Force and its Monitoring Committee. He has also served on various committees for Stewardship Ontario, Waste Diversion Ontario, Food and Consumer Products of Canada, Recycling Council of Ontario, and the Canadian Standards Association.
Anthony has presented and published numerous papers in the fields of geomorphology and waste management, and holds a Master of Science degree from the University of Guelph as well as a Bachelor of Environmental Studies from the University of Waterloo.
Anthony is a past President/Chair of Habitat for Humanity Huronia, and served in various capacities on their Board of Directors as well as being an active participant in the organization’s volunteer activities. More recently he has undertaken mission field work in New Orleans, USA and Bolivia.
Human Resources & Office Manager
Joining the Association in 1996, Magaly has over 20 years of experience in the refreshment beverage industry, specializing in a small organization, providing HR guidance and office support to staff. Her broad experience includes board-level committee support, office management, benefit administration, employee relations, coordination of competing schedules and risk management.
Magaly is most proud of her ability to adapt and thrive with the many changes that have taken place over the CBA’s history to be able to continue to serve the Association and its members.
Magaly earned her Bachelor of Science degree in Psychology from the University of Toronto. She holds a Certified Human Resources Professional (CHRP) designation, and is a member of the Human Resources Professionals Association (HRPA).
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