Jim Goetz – Peterborough Examiner
“The argument is often made that, “we need to start somewhere” to help Canadians better manage calories, and most-recently calories that come from sugar specifically. The fact is that Canada’s beverage industry has already started this work.
Over a decade ago, Canadian Beverage Association members adopted global marketing standards prohibiting marketing of almost all beverages to children under the age of 12. CBA members also voluntarily provide a clear calorie label on the front of all their beverages, in addition to regulated back-of-pack nutrition labelling requirements.
Most recently, the industry announced its Balance Calories initiative, and is actively working toward a goal of reducing Canadians’ daily beverage calories by an additional 20per cent by 2025. This will have real-world impact in helping people reduce their consumption of calories and sugar from beverages.”