February 10, 2017 (TORONTO) – Canadians’ per capita sugars intake from non-alcoholic refreshment beverages has decreased by 20% since 2004. Within the total diet, liquid refreshment beverages make up only 7% of Canadians’ average daily calorie intake, meaning that 93% of calories come from other sources.
While the beverage industry supports efforts to address serious diseases like obesity and diabetes, it is illogical to isolate one single ingredient or product as a unique contributor. Experts, including Health Canada, agree that the factors associated with these issues are complex, and include overall health behaviours, and broader social, environmental and biological determinants.,
Increases observed among smaller categories like energy drinks and sports drinks do not offset the total calorie and sugar decreases as a whole for non-alcoholic refreshment beverages. For example, while the volume of energy drinks consumed in Canada saw a small increase from 2014 to 2015, energy drinks remain an extremely niche product category, representing only 1% of the total non-alcoholic beverages consumed in Canada in 2015, including the no- and low-calorie options.
Canada’s beverage industry is a leader in voluntary self-regulation, and has taken positive steps forward to diversify Canadians’ beverage options. Today 46% of refreshment beverages consumed in Canada are reduced- or zero-calorie. Industry has also committed to further reduce Canadians per capita beverage calories by 20% by 2025 through the Balance Calories initiative.
Canadian Beverage Association members encourage continued dialogue and a collaborative effort between industry, health and public officials to develop holistic workable solutions to create lasting change for Canadians.
 The Conference Board of Canada, Canadian Beverage Association Balance Calories Baseline Report, October 24, 2016 http://www.conferenceboard.ca/e-library/abstract.aspx?did=8379
 For liquid refreshment beverages, including 100% juice, based on 2,000 calories per day. Source for LRB calories/litre and consumption data: GlobalData (2015; based on data from GlobalData’s Industry Analyzer and Ingredients databases). www.GlobalData.com
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