The Canadian Beverage Association issued the following statement to CBC Marketplace in response to a story they were developing about sports drinks:
Hydration is essential for good health, and science shows that the water, carbohydrates and electrolytes in sports drinks provide significant hydration and athletic performance benefits for active individuals.
Sodium is a key electrolyte used in sports drinks and drinks with sodium (and other electrolytes) help enhance fluid absorption, so active people can stay hydrated.
Sports drinks also contain sugars, which are carbohydrates. Carbohydrates are an important source of energy in the human body. During physical activity, carbohydrates are the preferred source of energy for the muscles and brain and can improve athletic performance.
Our members’ sports drinks are part of the Clear on Calories initiative and their calorie content is clearly displayed on the front of the packaging. This caloric information helps the consumer make an informed hydration decision. CBA members also provide a wide variety of low and no calorie hydrating beverages so that consumers can choose the product that is right for them depending on activity levels and caloric needs.
Sports drinks are marketed as beverages formulated for athletes and those who are physically active.