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Krista is a senior communications and public affairs executive with extensive expertise in pharmaceuticals, consumer packaged goods and financial services with more than 12 years of operating committee experience in progressively senior roles at leading Fortune 500 companies. With over 8 years with government and not-for-profit organizations and international experience in leadership roles in Canada, USA and Latin America, Krista’s industry expertise upholds CBA’s mission and vision.

In 2020 Krista was named one of Canada’s Top 100 Women of Influence by the Women’s Executive Network. She is also on the board of the Markham Stouffville Hospital Foundation and Trent University.

Ryan leads the CBA’s stakeholder strategic plan and supports regulatory affairs on behalf of the association’s members.

Prior to joining the CBA, Ryan was a Director at a Canadian government relations firm, providing strategic government relations and public affairs support to trade associations, not-for-profits, startups, and Fortune 500 companies. He supported these clients across the country in every province as well as the Federal Government ensuring that they connected with the appropriate public policy decision-makers to advocate on issues important to them.

Ryan also had an extensive career at Queen’s Park. During his time as the executive assistant to the Chief Government Whip, he assisted with the management of government legislative business, including during a minority government. Ryan specifically worked with the entire government caucus to ensure that the government’s agenda was achieved.

Ryan holds a BA in Political Science from York University’s Glendon Campus. Raised in Scarborough, Ontario, he’s a proud resident of Toronto. He is also a co-founder and the Chair of the Indo-Caribbean Canadian Association.

At CBA, Ana is our Communications and Engagement Specialist. She will be responsible for creative and strategic digital communications content, distributing internal updates to our members, developing content, and more.

Ana is joining the CBA team as an experienced Communications and Engagement Specialist. She has demonstrated her work in previous roles with the Liberal Party of Canada as Manager of Email Engagement, where she implemented strategies to reach recipients with strong and consistent calls to action and created effective communications strategy. More recently, Ana worked as a Consultant with Temple Scotts Associates, where she worked with multiple clients, and provided medial monitoring and analysis, event planning and strategic advice.

Erich Schmidt is a specialist in government relations, stakeholder engagement and strategic communications.

Erich has worked in all three levels of government, has served in the Ministry of Labour, and has worked on eleven political campaigns and counting. He has a strong track record of success in providing strategic communications and public affairs advice to political, business, public service, media, and community leaders. Previous to his role as Senior Manager, Communications and Public Affairs, he was the Manager of Innovation and Public Affairs at the Ontario General Contractors Association.

Erich is also an experienced communications professional. He brings a strong knowledge of government processes and industry experience from industry associations. His skills and experience enable him to engage with members, stakeholders and government.

Erich is a certified PMP (Project Management Professional) and holds a Certificate in Strategic Public Relations from the University of Toronto and an Honours Bachelor’s Degree in Political Science with an emphasis in Law and Policy from the University of Toronto.

With over 25 years of experience in the refreshment beverage industry, specializing in small organizations, Magaly has provided HR guidance and office support to CBA staff since 1996. Her broad experience includes policy and procedure development and updates, employment contracts, recruitment, board-level committee support, benefit administration, employee relations, and office management

Magaly has been able to adapt and thrive with the many fluctuations that have taken place over the CBA’s history to be able to continue to serve the Association and its members.

Magaly earned her Bachelor of Science degree in Psychology from the University of Toronto. She holds a Certified Human Resources Professional (CHRP) designation and is a member of the Human Resources Professionals Association (HRPA).