Contact Us

Jim Goetz is President of the Canadian Beverage Association (CBA). Prior to becoming president, Jim served as the Association’s Vice President, Government Affairs. He oversees all aspects of outreach on a wide variety of files including recycling, labelling, ingredient safety, marketing, taxation and sales.

In addition to being CBA President, Jim is also Board Chairman of the Canadian Beverage Container Recycling Association, an industry-led Extended Processor Responsibility organization; is a board member of Encorp Pacific, a provincial product stewardship corporation; and previously served as President of the International Council of Beverages Associations.

Prior to joining the Canadian Beverage Association, Jim held the position of Vice President, Provincial Affairs with Food and Consumer Products of Canada where he oversaw political outreach and advocacy for the Canadian food and beverage industry.

A seasoned veteran of Canadian politics, Jim previously worked as Senior Special Advisor – Ontario to Prime Minister Paul Martin, where he represented the Prime Minister’s Office with Ontario Members of Parliament and Cabinet. He advised and led stakeholder outreach for several large resource development and industrial projects in the province. Jim served the Government of Canada as a Senior Communications Advisor to the Treasury Board and the Privy Council Office, and managed several successful political campaigns at both the local and provincial level.

Jim holds an Honours Bachelor Degree in Political Science from Wilfrid Laurier University and a postgraduate certificate from Moscow State University.

As the Senior Director, Communications for the Canadian Beverage Association (CBA), Jeff Rutledge works with the CBA team and members to develop and deliver strategic communications across various media in Canada, from coast to coast to coast.

Jeff is a communications and public affairs professional, with a proven record of strategic planning, outreach, and engagement. His career began in Ottawa, Canada, working for a Member of Parliament, where he learned the importance of effective, efficient communication. He continued to hone his skills thereafter, working as a government relations and public affairs specialist for Hill & Knowlton and, most recently, as Manager of Government Affairs for Scotiabank.

Drawing from his background as a political staffer and lobbyist, Jeff has a vast understanding of the Canadian communications landscape. His experiences to date have given him the rare, creative lens he uses daily to address complex communications challenges.

As the Senior Director of Government Affairs at the Canadian Beverage Association (CBA), Gabrielle is responsible for developing and executing government relations strategies at all levels, reflecting beverage industry priorities across Canada.

Prior to joining the CBA, Gabrielle worked in the office of Premier Wynne, where she focused on issues management and media relations. Before that, she ran the Communications and Operations team at the Treasury Board Secretariat. In roles prior, she has been a senior consultant at a large firm and was Director of Communications at an industry association. During that time out of politics, Gabrielle developed and executed government relations strategies, successfully lobbied on behalf of clients and provided strategic communications counsel. Her career began in politics, with roles in the offices of the Ministers of Finance and also Agriculture and Food.

Gabrielle holds a degree in political science and classical history from the University of Toronto, and has focused her volunteer efforts on causes that relate to gender equality.

As the Senior Director, Research and Policy at the Canadian Beverage Association, Anthony focuses on federal and provincial government regulations in the Food, Health and Environment portfolios and is responsible for providing policy leadership to the Association across all of its activities.

In his 25 years with CBA, Anthony has represented the Association on the International Council of Beverages Associations, has been a Board Director for both Waste Diversion Ontario and Encorp Pacific (British Columbia), and was a member of the CCME’s National Packaging Task Force and its Monitoring Committee. He has also served on various committees for Stewardship Ontario, Waste Diversion Ontario, Food and Consumer Products of Canada, Recycling Council of Ontario, and the Canadian Standards Association.

Anthony has presented and published numerous papers in the fields of geomorphology and waste management, and holds a Master of Science degree from the University of Guelph as well as a Bachelor of Environmental Studies from the University of Waterloo.

Anthony is a past President/Chair of Habitat for Humanity Huronia, and served in various capacities on their Board of Directors as well as being an active participant in the organization’s volunteer activities. More recently he has undertaken mission field work in New Orleans, USA and Bolivia.

Joining the Association in 1996, Magaly has over 20 years of experience in the refreshment beverage industry, specializing in a small organization, providing HR guidance and office support to staff. Her broad experience includes board-level committee support, office management, benefit administration, employee relations, coordination of competing schedules and risk management.

Magaly is most proud of her ability to adapt and thrive with the many changes that have taken place over the CBA’s history to be able to continue to serve the Association and its members.

Magaly earned her Bachelor of Science degree in Psychology from the University of Toronto. She holds a Certified Human Resources Professional (CHRP) designation, and is a member of the Human Resources Professionals Association (HRPA).

As the Communications and Public Affairs Advisor for the Canadian Beverage Association (CBA), Hayley Smith monitors industry relevant news coverage, liaises with media, supports government affairs and communications priorities, as well as assists with broader policy objectives and manages the association’s social media presence.

Prior to joining the CBA, Hayley studied the fundamentals of Journalism, gaining experience in news writing, producing and editing. Hayley went on to work as a Digital Designer, where she developed websites while aiding in the design process.

Hayley holds a Bachelor’s Degree in English and Cultural Studies from McMaster University and a diploma in Journalism from Sheridan College.