Contact Us

Jim Goetz is President of the Canadian Beverage Association (CBA). Prior to becoming president, Jim served as the Association’s Vice President, Government Affairs. He oversees all aspects of outreach on a wide variety of files including recycling, labelling, ingredient safety, marketing, taxation and sales.

In addition to being CBA President, Jim is also Board Chairman of the Canadian Beverage Container Recycling Association, an industry-led Extended Processor Responsibility organization; is a board member of Encorp Pacific, a provincial product stewardship corporation; and previously served as President of the International Council of Beverages Associations.

Prior to joining the Canadian Beverage Association, Jim held the position of Vice President, Provincial Affairs with Food and Consumer Products of Canada where he oversaw political outreach and advocacy for the Canadian food and beverage industry.

A seasoned veteran of Canadian politics, Jim previously worked as Senior Special Advisor – Ontario to Prime Minister Paul Martin, where he represented the Prime Minister’s Office with Ontario Members of Parliament and Cabinet. He advised and led stakeholder outreach for several large resource development and industrial projects in the province. Jim served the Government of Canada as a Senior Communications Advisor to the Treasury Board and the Privy Council Office, and managed several successful political campaigns at both the local and provincial level.

Jim holds an Honours Bachelor Degree in Political Science from Wilfrid Laurier University and a postgraduate certificate from Moscow State University.

As Vice President of Canadian Beverage Association, Carolyn develops and executes the strategic priorities and projects for the organization. Leading a team of best-in-class public affairs and communications experts, Carolyn identifies priorities and campaigns that lead to real-world results that support CBA’s mission and vision.

Prior to joining the CBA, Carolyn built communications programs from the ground up encompassing multiple platforms for some of the nation’s largest corporations and most prominent brands including CTV, MuchMusic, TSN, Rogers Media, United Way Toronto and Tapped Mobile. She was responsible for the social media strategy supporting Canada’s Olympic Broadcast Media Consortium for Vancouver 2010 and London 2012.

A trailblazer, Carolyn founded and defined the role of digital communications at Bell Media, raising the digital profile of the company. Continuing those efforts at Compute Ontario, she looked for ways to forward the mission and profile of the province’s academic supercomputer infrastructures.

Carolyn earned a Bachelor of Arts at the University of Toronto, and later completed post-graduate programs in Communications and Public Relations at Centennial College, and an Executive Leadership program at Cornell. Most recently, she received her certificate in professional copyediting from Queen’s University. She continues to be a member of the International Association of Business Communicators and serves on national and community organization Boards and Advisory Committees.

As the Senior Director, Research and Policy at the Canadian Beverage Association, Anthony focuses on federal and provincial government regulations in the Food, Health and Environment portfolios and is responsible for providing policy leadership to the Association across all of its activities.

Alex leads CBA’s government relations maintaining and building a strong government and stakeholder relations network across Canada while executing the CBA strategic direction.

Prior to joining the CBA, Alex was the Director of Manufacturing Policy at Canadian Manufacturers & Exporters (CME). He was responsible for leading CME’s Ontario government relations activities and all relevant national environment and energy policy issues that impacted the competitiveness, investment and growth of manufacturing and exporting in Canada. Alex also established a proactive national environment government relations strategy for CME and achieved public policy success that helped manufacturers grow across Canada.

Before CME, Alex was the Public Affairs Manager for GS1 Canada where he secured government partnerships and funding for industry projects, raised the organization’s profile with government and industry stakeholders, advanced a public affairs plan on multiple policy issues, and sat on a number of internal and external committees to advance key organizational objectives.

Alex was also the Executive Assistant to a Toronto City Councillor where he obtained significant media and public relations experience. Prior to this role, Alex was a Policy Analyst at the Ontario Office of the Official Opposition where he advanced significant research initiatives and developed his communication, policy, and outreach skills. In the spring of 2012, Alex was a Policy Intern for Toronto Election Services and was responsible for preparing a report that analyzed online voting in the City of Toronto and how it could be implemented in future elections.

At present, he is the President of the York Mills Neighbours Association and on the board of the Council of Dental Hygienists of Ontario. Alex has volunteered on various political campaigns where he has been an advisor to candidates, organized political fundraisers and performed public policy research. Alex has also contributed to various other organizations, including the University of Toronto Alumni Association and the North York Harvest Food Bank.

Alex earned both his Honours Bachelor of Arts (H.B.A) in political science and criminology and Masters of Arts (M.A.) in political science from the University of Toronto. Alex’s background includes expertise in federal, provincial and municipal government affairs matters, including relationship building, issues management, grassroots campaigns and policy analysis, business development and strategic planning.

As the Communications and Public Affairs Advisor at the Canadian Beverage Association (CBA), Milena is responsible for developing and executing communications strategies and positioning on food and beverage related issues, reflecting beverage industry priorities across Canada.

Prior to joining the CBA, Milena worked as Research Analyst and Program Editor at the NATO Association of Canada, where she assisted in the development of research and outreach initiatives aimed at promoting the Association’s mission. She also worked as Political and Economic Affairs Assistant at the U.S.

With over 25 years of experience in the refreshment beverage industry, specializing in small organizations, Magaly has provided HR guidance and office support to CBA staff since 1996. Her broad experience includes policy and procedure development and updates, employment contracts, recruitment, board-level committee support, benefit administration, employee relations, and office management

Magaly has been able to adapt and thrive with the many fluctuations that have taken place over the CBA’s history to be able to continue to serve the Association and its members.

Magaly earned her Bachelor of Science degree in Psychology from the University of Toronto. She holds a Certified Human Resources Professional (CHRP) designation and is a member of the Human Resources Professionals Association (HRPA).