Canada’s beverage companies have formed a powerful new collaborative partnership with the Conference Board of Canada with the goal of reducing the non-alcoholic beverage calories consumed per person in Canada by 20% by 2025.
The initiative will leverage our marketing and innovation strengths to increase access to beverages with reduced calories, and to promote calorie balance and moderation where consumers purchase products.
Supported by the largest beverage companies in Canada, Balance Calories builds on the legacy of leading industry initiatives for Canadian consumers.
For more information, visit balancecalories.ca
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