The Canadian beverage industry is proud to have implemented voluntary industry-wide initiatives that support calorie awareness and responsible marketing. Education and information are important tools to help Canadians make informed decisions about the beverages they choose.
The Canadian beverage industry has a successful track record of leading voluntary initiatives. They include restricting marketing to children, eliminating full-calorie soft drinks from schools, and implementing front-of-pack calorie labeling. Our next proactive campaign, Balance Calories, is aimed at reducing the number of calories Canadians consume from non-alcoholic beverages by 20% by 2025.