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No point taxing sugary drinks

Jim Goetz – Peterborough Examiner 

“The argument is often made that, “we need to start somewhere” to help Canadians better manage calories, and most-recently calories that come from sugar specifically. The fact is that Canada’s beverage industry has already started this work.

Over a decade ago, Canadian Beverage Association members adopted global marketing standards prohibiting marketing of almost all beverages to children under the age of 12. CBA members also voluntarily provide a clear calorie label on the front of all their beverages, in addition to regulated back-of-pack nutrition labelling requirements.

Most recently, the industry announced its Balance Calories initiative, and is actively working toward a goal of reducing Canadians’ daily beverage calories by an additional 20per cent by 2025. This will have real-world impact in helping people reduce their consumption of calories and sugar from beverages.”

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