To further provide parents with more control over what their children consumed throughout the day, our members introduced Industry Guidelines for the Sale of Beverages in Schools. Initiated in 2003 and then reinforced again in 2006, the beverage industry implemented its voluntary “Guidelines for the Sale of Beverages in Schools”.
Completed in 2009, this commitment removed all soft drinks and provided water and 100% juice in elementary and middle schools. It also removed full-calorie soft drinks from secondary schools and capped caloric content and portion sizes. Energy drinks are not, nor have they ever been, sold by our members in elementary, middle or secondary schools.
CBA and its members have a track record of implementing proactive voluntary initiatives that play a positive role in encouraging Canadians to lead a balanced lifestyle.
This targeted program removed full-calorie soft drinks from elementary, middle and high schools, ensuring that in elementary and middle schools product selection was limited to water or 100 per cent unsweetened juices in a smaller package, and in high schools to water or 100 per cent unsweetened juices and a range of no-and-low calorie products. Our members met their commitment to Canadians and completed the roll-out of this national endeavour in September 2009.
For more information or a copy of the guidelines click here.