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CBA Responds to WHO Sugar Consultation

On March 5, 2014, the World Health Organization (WHO) launched a public consultation on its draft guideline on sugars intake. When finalized, the guideline will provide countries with recommendations on limiting the consumption of sugars to reduce public health problems.

The WHO recommendations are:

  • WHO recommends reduced intake of free sugars throughout the life-course (strong ecommendation).
  • In both adults and children, WHO recommends that intake of free sugars not exceed 10% of total energy (strong recommendation).
  • WHO suggests further reduction to below 5% of total energy (conditional recommendation). 

In response to the WHO’s announcement regarding their draft guidelines on sugars intakes, the CBA issued the following statement:

The Canadian Beverage Association welcomes the opportunity to review and comment on the World Health Organization’s draft guidelines on sugars intake, which would apply to all foods and beverages.

The Canadian Beverage Association and its members are committed to offering Canadians choice, variety and the information that will enable them to make informed beverage decisions for themselves and their families. Our members provide consumers with a wide range of beverage sizes and options including many that are low calorie or sugar free.

In addition, through Clear on Calories, our members have come together to put clear and consumer-friendly calorie information on the front of all packing.  By making the caloric content of our products clearer, our industry is working to make it easier for Canadians to make informed dietary choice to meet individuals’ needs and fit into their overall caloric intake.

To find out more about what the CBA is doing, visit our resources section.

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