TORONTO – December 02, 2015 – Earlier today at World Diabetes Congress in Vancouver, information from an unpublished study was released regarding an association between blood glucose and consumption of energy shots. Canadian Beverage Association (CBA) notes that the product used in this study is an energy shot, a product regulated as a natural health product, and not an energy drink as stated in the release.
Mainstream energy drinks are non-alcoholic beverages regulated by Health Canada as food. This type of regulation includes a significantly lower cap on the maximum allowable level of caffeine, and consistent and clear labelling similar to what consumers are accustomed to seeing on other food and beverage packaging.
CBA member companies have voluntarily pledged not to market energy drink products to children or sell them in K-12 schools. These guidelines and more information can be found at energydrinkinformation.ca.