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New report from The Conference Board of Canada

The Canadian Beverage Association partnered with The Conference Board of Canada to benchmark and verify progress of the Balance Calories initiative. The Conference Board's Baseline Report is now available.

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Welcome

The Canadian Beverage Association is the leading source of information on the non-alcoholic refreshment beverage industry in Canada.

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Balance Calories

Canada’s beverage companies have formed a powerful new collaborative partnership with the Conference Board of Canada with the goal of reducing the non-alcoholic beverage calories consumed per person in Canada by 20% by 2025.

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News & Media Releases

The Canadian Beverage Association media centre has information for Canadian journalists about topics related to our industry.

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A leader in industry initiatives

The Canadian beverage industry has a successful track record of leading voluntary initiatives. They include Balance Calories, restricting marketing to children, eliminating full-calorie soft drinks from schools, and implementing front-of-pack calorie labeling.

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Recent Updates

The Conference Board of Canada: A 20 Per Cent Reduction in Calories Consumed From Beverages By 2025 Will Require Effort

Statement from The Conference Board of Canada: Ottawa, October 24, 2016—The goal of reducing caloric intake by 20 per cent by 2025...

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CBA comments on Health Canada’s Healthy Eating Strategy

October 24, 2016 (TORONTO) – The Canadian Beverage Association (CBA) supports in principle Minister Philpott’s announcement today on Health Canada’s...

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CBA statement in response to WHO’s report on beverage taxation

October 11, 2016 (Toronto) — The Canadian Beverage Association (CBA) does not support increased taxes on our members’ products as...

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Tax-deposit system has no foundation in health

Jim Goetz – Solid Waste & Recycling magazine A tax-deposit system is one that combines specialized product taxation with a...

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Recent Tweets

@CanadaBev first industry in Canada to launch front of pack labelling -history of voluntary industry initiatives in… https://t.co/zwRCT5wfts

CBA president joins @CBoC_Food & Drink Summit today at 10:15, talking #BalanceCalories and industry innovation https://t.co/I1XSjYYC3x

49% of beverages sold in Canada are low- or no-calorie. Our members are innovating to decrease calories and sugar https://t.co/4dlCeIzXaf

Recent Facebook Posts

Thank you Ali Ehsassi - Member of Parliament for hosting Canada's beverage industry on Parliament Hill last week, sharing news of industry's leading initiatives. #cdnpoli ... See MoreSee Less

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