The Canadian Beverage Association has issued these Guidelines for use by its members on a voluntary basis, as part of its overall commitment to providing leadership concerning health and wellness.


Canadian Beverage Association members have committed to global marketing standards that prevent marketing of beverages – other than fruit juice, milk and water – in paid programming targeted to children under the age of 12. In addition, many beverage companies participate in the Canadian Children’s Food and Beverage Advertising Initiative, which further limits marketing to children.


Guidelines For the Sale of Beverages in Schools

To further provide parents with more control over what their children consumed throughout the day, our members introduced Industry Guidelines for the Sale of Beverages in Schools. Initiated in 2003, updated in 2006, and then reinforced again in 2020 to reflect innovative new beverage offerings.


Energy Drinks Marketing Code

Canadian Beverage Association members are committed to marketing energy drinks in accordance with the Food and Drugs Act and Regulations. Members have also committed to voluntary guidelines for energy drink promotional activities, advertising, education, sponsorship and removing sales from schools.